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Down the rabbit hole we go!

  • Writer: Travis Aguilar
    Travis Aguilar
  • Oct 25, 2024
  • 2 min read


Let's admit it, there's always this stigma surrounding women getting ready and the time it takes. As we all admire women's hair and the many styles that go by, we never think about the time and effort it took to get there. That's not to say that product didn't have a hand in the making of that beautiful updo. Let's explore what women have used throughout the years to turn heads and show their power of expression!


Now to show some crazy context to todays various products and techniques let's hop back to pre 1920's timelines for a sec. Before the 1920's, hair care practices were quite different from today. Hair washing wasn't considered crucial when it came to hygiene. In fact, women often focused on keeping their hair thick, styled, and free of parasites. Long, luxurious hair was highly sought after, no matter the cost. Often turning to tonics that promised volume and the healing of brittle ends, only to find that they were sold snake oil and seeing no results. However in 1909 Hans Schwarzkopf, a German chemist, invented a violet-scented powder soap called Schaumpon, which set everything into place for our near future.


The 1920s started us off with a bang in women's styles. When short bobs and finger waves became the rage. Women began to embrace modernity, and with that, came products like setting lotions to maintain those elegant waves.

Fun fact: Remember Hans Schwarzkopf? Yeah, it's 1927 and he's back with an even more well known invention, the first liquid shampoo!

Fast forward to the 1950s, hair spray hit the market in a big way. This decade's voluminous styles, like the beehive and bouffant, owed their longevity to the firm hold of hair spray.



In the 1970s, the natural look took center stage. The focus shifted to shampoos and conditioners that promised bounce and shine. Hair care products started to emphasize natural ingredients.



By the 1980s, mousse and gel became essentials, enabling the dramatic, sky-high hairstyles and perms of the era.



The 2000s and beyond saw a significant shift towards sustainability. Dry shampoos gained popularity, allowing women to extend the time between washes and save water.

Today, the hair care market is all about diversity and customization, with products available for every hair type, texture, and concern. From sulfate-free shampoos to leave-in conditioners and serums, the options are endless.




It's fascinating to see how hair care products have evolved in tandem with cultural trends and societal values. I loved the 1920's styles and vibes, what period of time would you like to see brought back into modern times?

 
 
 

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